Dr. Dre and Jimmy Iovine Unveil New Beats by Dre Models

The Doctor has just released his new collection of Beats Headphones. Beats fans can now own headphones in multiple colors as well as the lastest perk "wireless beats". Check out the billboard article below for more info...


On Tuesday (Oct. 11) afternoon, Beats Electronics principalsDr. Dre, Jimmy Iovine and Luke Wood, along with Monster Cable Products' Noel Lee, gathered before the media in a sleek Manhattan showroom to present the "Beats Holiday '11 Product Showcase." Bathed in dramatic red lighting, the four showed videos and spoke about their coming new products (not surprisingly, Iovine did almost all of the talking; Dre barely said a word.).

During the conversation, which was hosted by MTV News' Sway, three new products were unveiled: New colors for the standard headphones -- pink, orange, purple, blue and grey ($350, due in stores next week); a Beats Wireless Solo Bluetooth model (due next month, no price yet); the "Portable Beat Box," with built-in bluetooth; and special DJ headphones (both due for the holidays, no price yet). They also announced a Beats by Dr. Dre pop-up store, which will be located on Mercer Street in Manhattan and will be open through the holiday season.

The biggest news however, given the company's emphasis on sound quality, was Beats release of wireless headphones, which can sync with iPods, iPhones, iPads and other devices.

"Wireless usually sounds like a transistor radio," Wood said. "Ours sound like Beats headphones, which is a big accomplishment."