Big Sean – Reality

In today's music climate it seems like artists are trying to appeal to their audience in new and innovative ways. Vlogs and day in the life segments have been one method of choice for artists to touch their fan base outside of their music. Big Sean along with other artists such as Kanye and Jay Z have been very consistent with putting out viral content that highlights the inner workings of their celebrity lifestyles.

In the 3rd installment of his Vlog which featuring exclusive, behind the scenes footage filmed during the unforgettable night, Big Sean talks about his ability to make any situation his 'reality.