Detroit Rubber Ep. 1 - Prince Fielder's $10k Jordans

This is probably one of the best viral underground series I have come across in a while. With executive producers Marshall Mathers and Paul Rosenberg, I expect for this show to blow up. Check out the 1st episode above.

Rick Williams and Roland "Ro" Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand, but nothing compares to their ambitions today: opening their second location and a brand new lifestyle brand, two/eighteen. Watch the drama unfold as the guys hustle to keep the ship afloat, managing a crazy cast of characters while maintaining their clout in Detroit hip hop culture.

It takes a village to find the right pair of shoes for a professional athlete making a seemingly impossible request, but Ro and Rick are on the job!